What we learn running real accounts.
Short essays from inside client funnels, with the numbers left in. Written by Alish Firasta.
fig. 5.0 one idea, refracted
Why we put a ₹399 price on a free funnel
Free leads were filling a health coach's calendar with people who were never going to buy. A ₹399 entry offer filtered them out, and revenue went to ₹23 lakh at 6.12x ROAS.
93% show-up: filter in the form, not the price
In Canada and the US, Endo Heal's funnel stayed free. The filtering moved into the form: 163 calls booked, 152 showed up, 29 clients, at CAD 194 per client.
Nobody wants freeze-dried food. They want home food, abroad.
How positioning, not ad spend, grew Bowlful to ₹25 lakh+ a month at 4+ ROAS and a place on Forbes India's DGEMS 2025 list.